Modelling Human Behaviour: An Introduction to Choice Modelling


This workshop will introduce the concepts and practice of discrete choice modelling. By the end of the workshop, participants will:

  1. Understand the conceptual framework underlying discrete choice models;
  2. Gain experience estimating and interpreting these models using actual data sets in R; and
  3. Be able to describe the strengths and limitations of alternative discrete choice models.

Target Audience

The workshop is targeted at researchers interested in quantitative modelling of human choices whether that be in economics, marketing, health, engineering, planning, transportation or other areas. Prior experience with R and RStudio is recommended.


Patrick Lloyd-Smith, Assistant Professor, Agricultural and Resource Economics and Global Institute for Water Security, University of Saskatchewan

Date, Time and Location

Wednesday, August 7, 2019
1:00 PM - 5:00 PM
Room 260, Arts Building (SSRL)

Registration Process

Due to limited space availability, please contact Ana-Maria Bogdan at to register for this workshop.

A complementary session Introduction to R Studio will be provided on Tuesday, August 6, 2019 (10:00 AM - 12:00 PM) for those who are unfamiliar with using R. Please contact Ana-Maria Bogdan at for more information, or to register for this complementary session.

NVivo Training

The SSRL offers regularly-scheduled training in NVivo 12 Pro for Windows, led by SSRL Qualitative Research Manager and Specialist and NVivo Certified Expert, Rachel Tang.


The two-hour introductory NVivo 12 Pro for Windows training session utilizes a hands-on approach with a sample data set. The instructor introduces users to working with data in NVivo (importing, opening, and organizing various file types), guides learners through exploring and coding data in order to analyze for themes, and demonstrates novel program features. This workshop is most helpful for beginners or those who would like a refresher on how to manage and categorize data in order to enhance their thematic analysis skills and gain overall insight as to how NVivo for Windows is used in qualitative research.

Registration is open to all University of Saskatchewan faculty, students and staff, and employees of government, non-governmental organizations and community-based organizations. Registrations are processed on a first-come, first-served basis.



$50.00 plus GST. A cancellation fee of $20.00 plus GST is assessed if canceled at least one week prior to the session. Refunds will not be issued if canceled within one week of the session.

Upcoming Sessions

  • Friday, September 27, 2019, 9:30 AM - 11:30 AM
  • Friday, October 25, 2019, 9:30 AM - 11:30 AM
  • Friday, November 22, 2019, 9:30 AM - 11:30 AM
  • Friday, December 6, 2019, 9:30 AM - 11:30 AM

All sessions are held in the Murray Library, Room 161.

For more information, please contact the course instructor at or (306) 966-6319.

SSRL YouTube Channel

The SSRL YouTube Channel features new and archived videos from select SSRL workshops, lectures and events.

SNA Discussion Group

Organized by our Social Network Laboratory (SNL), the Social Network Analysis Discussion Group was established to bring together faculty, students and the general public who have experience or an interest in exploring and studying social networks. Through a monthly discussion series, we hope the discussion group will help to build and enhance community, collaboration, and knowledge and awareness of social network analysis, covering areas that range from basic research on social networks to advanced methods of network analysis.